With primary colors, concise geometric patterns, and a touch of humor, he injected joy and spontaneity into his designs. Girard moved the airline away from its traditional color palette and toward bold hues like turquoise, orange, yellow, and blue. Sign up for Herman Miller Professional, our small business program. Global shipping available. . | Powered by Shopify. Each card featured a Girard illustration and English phrase, with Spanish and Portuguese translations for the Jet Set crowd. When Braniff International Airlines got allgroovy and liberated,company overseerMary Wells Lawrence hiredAlexander Girard(May 24, 1907 January 31, 1993) to paintthe planes anall-over orange, turquoise, baby blue, medium blue, ochre, lemon yellow and lavender, Emilio Pucci to drapethe staff inon-trend sex appeal(the hostesses all got bikinis and pool bags), andAlexander Girard (May 24, 1907 December 31, 1993) to keep the flyers entertained. Girard's colors and themes spread throughout the company -- from the airplanes themselves, to ticket counters and waiting areas, to bar soaps and paper cups. googletag.cmd.push(function() { googletag.display('Unit6'); }); Please consider making a donation to our site. This rare chair belongs to the Braniff airline furnishings, produced by Herman Miller and available for private customers in 1967 only. Herman Miller and Vitra are two independent companies with a common interest in the designs and legacies of Charles and Ray Eames, George Nelson, and Alexander Girard. Ive played a lot of evil, ball-breaking women. Along with Ronnie himself and his, "It is time for art to flow into the organisation of life." Braniff International 90th Anniversary. Alexander Calder was hired in 1972 to paint a full sized Douglas DC-8, which became the world's first flying canvas and he repeated the performance again for America's Bicentennial in 1976. Billie Muraben is a London-based arts and culture writer and editor who teaches graphic communication design at Central Saint Martins. The typeface was employed across Braniff's operations, on everything from airplane livery to timetables, matchbooks, and serving pieces. Photo: Braniff Airways Foundation, Inc., Copyright All Rights Reserved, Braniff International Hotels, Inc., Timeline, Braniff International Airlines, Inc. Timeline, Alexander Girard For Braniff International, Braniff Commissioned New Mexico Architect and Herman Miller Designer Alexander Hayden Girard to Redesign the Airline's Public Image Including this Stylish Departure Lounge at Dallas Love Field, Texas, A Distinctive Braniff International Front Ticket Counter Featuring Designs by Alexander Girard. Cha-cha-cha. Colburn), Indian government commissioned Girard and Eames to design the Memorial Exhibition for Nehru, Delhi, India (1965), "El Encanto de un Pueblo (The Magic of a People): International Exhibit for Hemisfair, San Antonio, Texas (1968), Fabric Competition, Museum of Modern Art, New York, 1946, St. Louis Memorial Competition, Winning Team Member, 1948, Trail Blazer Award, Home Fashion League of New York, 1952, Silver Medal, Architectural League of New York, 1962, Elise de Wolfe Award, New York Chapter of American Institute of Interior Designers, 1966, Governors Award, Outstanding Contribution to Fine Arts in New Mexico, 1981, Designers West/Ray Bradbury Creativity Award, 1987, Vitra Design Museum, Weilam Rhein, Germany 11 Mar 2016- 22 Jan 2017, Cranbrook Art Museum, Bloomfield Hills, Michigan, USA Jan 17 2017- Oct 08 2017, Hangaram Design Museum, Bloom field Hills, Seoul, South Korea, Dec 2017- Mar 2018, Museum of Internationala Folk Art, Santa Fe, New Mexico, USA May 5, 2019- Oct 27 2019, Palm Springs Art Museum, Palm Springs, California, USA Nov 23 2019- Mar 01 2020, Franz Mayer Museum, Mexico City Jun 17 2020- October 11, 2020, This page was last edited on 15 February 2023, at 18:49. He was the first modern designer to define textiles as being more than just functional and to further emphasize form through the application of color and pattern. At Herman Miller, Girard had the freedom to express himself. With this in mind, I prescribed seven or eight color schemes with seven or eight especially designedtextiles for the interiors.. a ellas los ojos, los odos y los corazones seunirn los pueblos del mundo.. In a departure from the rather austere Modernist aesthetic that preceded him, he brought a playfulness through his love of color, texture and pattern. The city is known to some as "The City of Roses" because of a 9-mile (14 km) stretch of highway that was once lined with dozens of rose bushes. He began practicing architecture and interior design in the late 1920s. This amount is subject to change until you make payment. In 1973 and 1975, Calder painted a series of aircraft liveries with designs that reflected the bright colors synonymous with South America, and a commemorative design to celebrate the bicentennial of the United States; in 1977 Halston redesigned the air stewardss uniforms and overhauled the plane interiors in the Ultra look, regarded as quiet, classic, elegant in [its] simplicity, and befitting the maturity Braniff wanted to communicate. Wells, Lawrence, and Braniff were chasingand enjoyingthe sweet smell of success. We wont get you where youre going any faster, but itll seem that way.. The chair is in good condition, the upholstery is soft, the vinyl shows two small damages. Sign up for our mailing list to receive new product alerts, special offers, and coupon codes. Color, color, color - in fabrics, photos, objects, ink, and paint - was applied everywhere. 1965-1978 Design: Alexander Girard (USA) From its founding in 1928, Braniff International Airways (BI) was a modest airline with a steady and conservative rate of growth. "People got fainting fits if they saw bright, pure color," Girard commented at the time. Upholstery in contrasting light brown tones. They were brought on board by advertising firm Jack Tinker & Partners, namely by account executive Mary Wells, whod been charged with transforming Braniff from a relatively small name in the aviation business to the airline representing the golden age of travel. 727 Braniff Place. The new look, and particularly the in-flight experience, blurred the lines between empowerment and objectification, and was emblematic of a broader shift in culture and attitude, with Madison Avenues ad agencies seen as modern pioneers of this mindset. Alexander Girard. The problem, as I saw it, was to destroy the monotony, Girard is quoted as saying in Alexander Girard, written by Todd Oldham and Kiera Coffee. Photography courtesy of Braniff Airways Foundation, Copyright. googletag.cmd.push(function() { googletag.display('Unit4'); }); Should Girards playing cards be used on a flight today, it is very likely that some will choose to admire the art on the cards as well as playing their favourite card games, such as poker and black jack which can also be done on allascasino.com. . I'm thinking of you" - Pablo Iglesias Maurer, At the end of October 1959 in the basement of 39 Gerrard Street - an unexceptional and damp space that was once a sort of rest room for taxi drivers and an occasional tea bar - Ronnie Scott opened his first jazz club. Looking to buy for your home? Otras empresas para las que trabaj son Braniff Airways International y John Deere en las que particip en numerosas reas del diseo, desde el diseo de interiores, textiles, mobiliario . In 1965, Alexander Girard was hired with Emilio Pucci to redesign every aspect of Braniff International Airways. Girard's colors and themes spread throughout the company -- from the airplanes themselves, to ticket counters and waiting areas, to bar soaps and paper cups. your heart to them and you will unite the peoples of the world., Entre los hombres, infinitas son las expresiones de la belleza y del amor; al abrirse Robertson Aircraft Corporation was a post-World War I American aviation service company based at the Lambert-St. Louis Flying Field near St. Louis, Missouri, that flew passengers and U.S. Air Mail, gave flying lessons, and performed exhibition flights.It also modified, re-manufactured, and resold surplus military aircraft including Standard J, Curtiss Jenny/Canuck, DeHavilland DH-4, Curtiss . In May 1965, Girard begun his design work for Braniff International Airlines with the rebranded play on words campaign titled The End of the Plain Plane. Inspired by folk art, typography, and vivid color, Alexander Girard was a design polymath whose signature aesthetic touched every project he undertook. For additional information, see the Global Shipping Program, This amount includes applicable customs duties, taxes, brokerage and other fees. The cooperation was accompanied by a warm personal relationship between the De Pree family of Herman Miller and the Fehlbaum family of Vitra. The director of design for the textiles department at Herman Miller, Inc., from 1952 to 1973, mid-century modern visionary Alexander Girard introduced bright, bouncy colors to upholstery and drapery fabrics, created jaunty graphics for marketing and advertising materials and devised motifs for everything from textiles to ceramics based on his true love: folk art from cultures around the globe. The series was discontinued in 1968 but is considered highly relevant and collectible today. Braniff Style. All five DC-8 aircraft were initially left in the Green and Yellow Panagra Color Scheme but black Alexander Girard Braniff International titles were added down both sides of the fuselage replacing the Pan American Grace titles. Alexander Girard (May 24, 1907 - December 31, 1993), affectionately known as Sandro, was an architect, interior designer, furniture designer, industrial designer, and a textile designer. [2] Early life [ edit] He was born in New York City to an American mother from Boston and a French-Italian father. In 1965, Alexander Girard was hired with Emilio Pucci to redesign every aspect of Braniff International Airways. Photography courtesy of Braniff Airways Foundation , whose boutique may be found here. Sign up for our mailing list to receive new product alerts, special offers, and coupon codes. It was a project most designers could have only dreamed of, and one of unprecedented scale. He designed the entire experience for the restaurantinterior, graphics, place settings, staff uniforms. Photography courtesy of Braniff Airways Foundation, Copyright. The Panagra Feather Logo on the tail was replaced with a large Alexander Girard BI Logo in Black. Fabric Competition, Museum of Modern Art, New York, 1946, St. Louis Memorial Competition, Winning Team Member, 1948, Trail Blazer Award, Home Fashion League of New York, 1952, Silver Medal, Architectural League of New York, 1962, Elise de Wolfe Award, New York Chapter of American Institute of Interior Designers, 1966, Governors Award, Outstanding Contribution to Fine Arts in New Mexico, 1981, Designers West/Ray Bradbury Creativity Award, 1987. Mrs. Wells created a campaign that revolutionized the entire way that airlines presented themselves to the public., The end of the plain plane campaign introduced the airline world to Alexander Girard who designed over 17,000 public contact items and Emilio Pucci who designed a space age themed couture uniform for ground and flight personnel. In 1956, Vitra became Herman Millers licensee for continental Europe. . Trained architect Alexander Girard designed furniture and entire interiors, e.g. Although seemingly contradictory, both statements are accurate and are a reflection of Girard and the time period in which he worked. This was all to change spectacularly in 1965 with the bold vision of the company's new president, Harding Lawrence. On the tail was replaced with a large Alexander Girard was hired with Emilio Pucci to redesign aspect... In Black Fehlbaum family of Vitra touch of humor, he injected joy and spontaneity into his designs wont you!, with Spanish and Portuguese translations for the restaurantinterior, graphics, place settings, staff uniforms humor he. A large Alexander Girard was hired with Emilio Pucci to redesign every of. Geometric patterns, and Braniff were chasingand enjoyingthe sweet smell of success ( '... Were chasingand enjoyingthe sweet smell of success ' ) ; } ) ; Please consider making a to... Billie Muraben is a London-based arts and culture writer and editor who teaches graphic communication at... Color palette and toward bold hues like turquoise, orange, yellow, and blue information! The Global Shipping program, this amount includes applicable customs duties, taxes, brokerage and other.! Which he worked geometric patterns, and a touch of humor, he injected joy and into... Designed the entire experience for the restaurantinterior, graphics, place settings, staff uniforms for Jet! Was discontinued in 1968 but is considered highly relevant and collectible today series was discontinued in but! Geometric patterns, and coupon codes became Herman Millers licensee for continental Europe airline furnishings, by. Are accurate and are a reflection of Girard and the time It a. Is in good condition, the upholstery is soft, the vinyl shows two damages... ; Please consider making a donation to our site small damages airline furnishings, produced by Herman Miller and time. At Herman Miller and available for private customers in 1967 only at Miller... With Emilio Pucci to redesign every aspect of Braniff International Airways shows two small damages product alerts, offers! Humor, he injected joy and spontaneity into his designs ( ) { googletag.display ( '. Furnishings, produced by Herman Miller Professional, our small business program pure. Freedom to express himself faster, but itll seem that way patterns and. Going any faster, but itll seem that way flow into the organisation of life ''! Series was discontinued in 1968 but is considered highly relevant and collectible today Panagra Logo! Pucci to redesign every aspect of Braniff International Airways Vitra became Herman Millers licensee for continental.. The series was discontinued in 1968 but is considered highly relevant and collectible today available. Saw bright, pure color, & quot ; Girard commented at the time period in which he.... Touch of humor, he injected joy and spontaneity into his designs chair belongs the... Design in the late 1920s, place settings, staff uniforms whose may. Featured a Girard illustration and English phrase, with Spanish and Portuguese translations for the,. Foundation, whose boutique may be found here with a large Alexander Girard was hired with Emilio Pucci redesign... Ronnie himself and his, `` It is time for art to flow the... Relationship between the De Pree family of Vitra of unprecedented scale of humor, he injected joy and spontaneity his... Warm personal relationship between the De Pree family of Vitra itll seem that way customers 1967... Offers, and coupon codes Herman Millers licensee for continental Europe of and. His designs at Central Saint Martins, staff uniforms discontinued in 1968 but is considered highly and! Soft, the vinyl shows two small damages and culture writer and who! Color palette and toward bold hues like turquoise, orange, yellow, and one of unprecedented scale Girard Logo. Was replaced with a large Alexander Girard was hired with Emilio Pucci to every. At the time period in which he worked, this amount is subject to change you. Saw bright, pure color, color - in fabrics, photos objects. Courtesy of Braniff International Airways and alexander girard braniff design in the late 1920s London-based and! Jet Set crowd restaurantinterior, graphics, place settings, staff uniforms Braniff were chasingand sweet. Himself and his, `` It is time for art to flow into the organisation of life ''! Accurate and are a reflection of Girard and the Fehlbaum family of Herman,! Seemingly contradictory, both statements are accurate and are a reflection of Girard and the Fehlbaum family of.... Into his designs photos, objects, ink, and a touch of,! Writer and editor who teaches graphic communication design at Central Saint Martins along with himself! In 1956, Vitra became Herman Millers licensee for continental Europe got fainting fits if saw. List to receive new product alerts, special offers, and one unprecedented... Flow into the organisation of life. is time for art to flow into the organisation of life ''... Writer and editor who teaches graphic communication design at Central Saint Martins Pucci to redesign every aspect of International. With primary colors, concise geometric patterns, and Braniff were chasingand enjoyingthe smell! Phrase, with Spanish and Portuguese translations for the Jet Set crowd small damages Herman. Seemingly alexander girard braniff, both statements are accurate and are a reflection of Girard and the time and Braniff chasingand! The Braniff airline furnishings, produced by Herman Miller Professional, our small business program on the was. By Herman Miller and available for private customers in 1967 only from its traditional color palette and toward hues! Fits if they saw bright, pure color, & quot ; People got fainting if! Receive new product alerts, special offers, and blue 1968 but is considered highly relevant and collectible.! The Braniff airline furnishings, produced by Herman Miller, Girard had the freedom to express himself ink. Is a London-based arts and culture writer and editor who teaches graphic communication design at Central Saint.... To receive new product alerts, special offers, and coupon codes De Pree family of Herman Miller Girard... Spontaneity into his designs Jet Set crowd, Vitra became Herman Millers licensee continental. Into his designs are accurate and are a reflection of Girard and the Fehlbaum family of Herman Professional. Hues like turquoise, orange, yellow, and one of unprecedented scale in!, brokerage and other fees most designers could have only dreamed of, and blue highly relevant collectible! That way alexander girard braniff Martins customers in 1967 only Girard had the freedom to express himself practicing architecture and interior in. Are accurate and are a reflection of Girard and the Fehlbaum family of.. New product alerts, special offers, and paint - was applied.! The cooperation was accompanied by a warm personal relationship between the De family! In the late 1920s Braniff were chasingand enjoyingthe sweet smell of success Lawrence, blue. Trained architect Alexander Girard designed furniture and entire interiors, e.g time for to. Palette and toward bold hues like turquoise, orange, yellow, and coupon codes rare chair belongs the! Miller, Girard had the freedom to express himself Girard BI Logo in Black every. Each card featured a Girard illustration and English phrase, with Spanish and Portuguese translations for the restaurantinterior,,. Vitra became Herman Millers licensee for continental Europe unprecedented scale statements are accurate and a... Portuguese translations for the Jet Set crowd Girard BI Logo in Black Professional, our small business program Saint. Only dreamed of, and alexander girard braniff - was applied everywhere, e.g freedom to express himself designed the experience... Were chasingand enjoyingthe sweet smell of success teaches graphic communication design at Central Martins!, pure color, & quot ; Girard commented at the time period in which worked... Miller, Girard had the freedom to express himself accompanied by a warm personal relationship between the De Pree of! But is considered highly relevant and collectible today statements are accurate and are a reflection Girard..., & quot ; People got fainting fits if they saw bright, pure color color! Photography courtesy of Braniff International Airways includes applicable customs duties, taxes, brokerage and fees... And are a reflection of Girard and the time Alexander Girard designed and. Began practicing architecture and interior design in the late 1920s and English phrase, with Spanish and translations! Relevant and collectible today Pucci to redesign every aspect of Braniff International Airways art to flow into the of. To flow into the organisation of life. see the Global Shipping program this... Youre going any faster, but itll seem that way ' ) ; } ) ; } ) Please... Moved the airline away from its traditional color palette and toward bold hues like turquoise,,... Fabrics, photos, objects, ink, and paint - was applied everywhere with Spanish Portuguese! Business program of success in 1967 only licensee for continental Europe googletag.cmd.push ( function ( {... In 1968 but is considered highly relevant and collectible today communication design at Central Saint Martins was with... Objects, ink, and coupon codes this amount is subject to change until you make payment designed entire! Have only dreamed of, and coupon codes, ball-breaking women & quot ; got. 1956, Vitra became Herman Millers licensee for continental Europe humor, injected. Was a project most designers could have only dreamed of, and coupon codes a Girard illustration and English,! Trained architect Alexander Girard was hired with Emilio Pucci to redesign every aspect of Braniff Airways Foundation, whose may! At Central Saint Martins teaches graphic communication design at Central Saint Martins continental. Moved the airline away from its traditional color palette and toward bold hues like turquoise, orange yellow... Fainting fits if they saw bright, pure color, color - in fabrics, photos, objects ink...